After graduating from Emily Carr University of Art and Design with a BFA in Photography and a UI/UX Design Certificate, I joined Chanel, where I developed business strategies that transformed spaces into immersive and elevated client experiences. To balance out the data-driven, operations-focused side of my role, I began freelancing as a product designer for nonprofits and startups, shaping inclusive and purposeful digital experiences.
Naturally, pivoting into UX became the next step in my growth—an industry that champion its users and solve the problems of tomorrow. Over the past decade, I’ve been decoding people’s preferences and behaviours, making companies millions in revenue by translating insights into strategy.
Cultivating relationships along the way, I design digital interfaces and develop innovative solutions that help brands grow by blending strategy with storytelling, creating meaningful connections between people and products.